The first European barometer of brand visibility in ChatGPT, Gemini and Perplexity. 1,870 citations analysed, 718 companies, 5 sectors — ranked by the KVS score.
When a decision-maker asks an AI "what are the best solutions in my sector?", three engines — ChatGPT, Gemini, Perplexity — shape the answer. We queried these three AIs across 145 prompts, extracted 1,870 citations across 718 companies and 5 sectors, then computed a proprietary score: the KVS.
Three companies reach a KVS of 100/100 in their sector. The common factor: perfect coverage across all three AIs, not just one.
Unlike SEO, where US giants crush the rankings, AIs mostly cite European players on European queries.
Multi-AI coverage is the most discriminating factor. 91% of the top 40 is cited by all three models at once — the new standard.
Paris holds 40% of SaaS leaders (Mistral, Doctolib, Contentsquare, Dataiku). London polarises fintech (Revolut, Wise, Checkout.com).
Companies valued at over €500M appear in no query at all. AI visibility isn't correlated with size — but with structuring.
Training corpus, Schema.org, brand authority and primary sources replace backlinks as the dominant signal.
One firm dominates "individual" and "market" queries. The Anglo-Saxon Magic Circle caps below 18: a massive premium for native francophones.
SeLoger + Meilleurs Agents capture 71% of citations. No local agency appears on "best agency in [city]": the ground is open.
21 of 25 rank-1 mentions. The sector clearly splits the "user" layer (Doctolib, Kry, Qare) from the "market" layer (hospitals, clinical AI tools).
An extract of the top per sector. The KVS weights coverage across the three AIs, average citation rank and volume.
| Sector | Cited leader | KVS | Followed by |
|---|---|---|---|
| SaaS / Tech | Mistral AI | 100 | Doctolib · Contentsquare · Dataiku |
| Finance / Fintech | Revolut | 100 | Wise · N26 · Checkout.com |
| Law firms | Bredin Prat | 100 | Gide (64) · Magic Circle (<18) |
| Real estate | SeLoger + Meilleurs Agents | 71% | Idealista · Notaires de France · Rightmove |
| Healthcare | Doctolib | 100 | Kry · Qare · hospitals · clinical AI tools |
The full top-40 ranking per sector, with the AI-by-AI breakdown, is in the PDF report.
No black box: the method is reproducible, and that's what makes the score defensible.
Questions typical of a decision-maker in discovery, submitted once per AI, in a neutral session — no history, no personalisation.
For each answer: companies cited, rank in the list, mention context. 718 unique entities across 5 sectors.
A rank 1 doesn't weigh like a rank 5, and coverage across the three AIs is the most discriminating factor. Hence the final score.
The full top-40 ranking per sector, the AI-by-AI breakdown, the European-sovereignty maps and the six levers that replace SEO. Free, in exchange for your work email.
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