KVS
Relative index normalised to the panel leader; KVS 100 identifies the measured leader.
Direct answer
In this panel, Howard Avocats is the KVS leader in Paris and Facchini Avocat the KVS leader in Lyon. Visibility varies materially by practice area and engine: Reference Rate ranges from 88% in business law to 60% in family law, while the study reports firm citation at only 17% on cost queries.
Howard AvocatsParis KVS leader · 100
Facchini AvocatLyon KVS leader · 100
17%firm citation on cost queries
64%of 232 firms cited only once
01 — Summary
What should a law-firm leader know about AI visibility in the legal market?
Six findings shape the decision in this panel: a clear Paris leader, a highly fragmented long tail, sharply lower citation on pricing queries, material differences by engine, practice-area gaps and a clear Paris–Lyon difference.
| Finding | Measure | Observed result | Source interpretation |
|---|---|---|---|
| Panel leader | Howard Avocats | 16 of the 24 consolidated employment-law answers in Paris place Howard Avocats at the top recurrently. | The source text presents this repeated association as a strong signal within this precise query set. |
| Long tail | 232 firms named | 148 firms, or 64%, appear only once. | The source text distinguishes isolated mentions from recurrent presence. |
| Cost wall | 17% | Firm citation drops to 17% on pricing questions; Perplexity names no firm on those cost queries. | The source describes this as a low-citation area. |
| Engine difference | Gemini 3.1 / Meta AI 1.3 | Gemini names 3.1 firms per answer in the source indicator; Meta AI names 1.3. | The source stresses that visibility differs materially by engine. |
| Reference Rate | 88% to 60% | Business law 88%, intellectual property 85%, employment law 71%, real estate 71%, family law 60%. | Reference Rate is the share of answers that name at least one firm in the practice area. |
| Paris / Lyon | 33 vs 17 | The Bar is cited 33 times in Lyon versus 17 in Paris in the source text. | The source interprets this as more frequent fallback to the official directory in Lyon. |
02 — Ranking
Which law firms are most visible in AI answers in Paris and Lyon?
Howard Avocats is the Paris KVS leader at 100.0. Facchini Avocat is the Lyon KVS leader at 100.0. The tables below show the next most visible firms in each city.
| Rank | Firm | Practice area | KVS |
|---|---|---|---|
| 1 | Howard Avocats | Employment law | 100.0 |
| 2 | Hoche Avocats | Business law | 44.3 |
| 3 | Kohen Avocats | Employment law | 39.1 |
| 4 | Cabinet Zenou | Employment law | 38.7 |
| 5 | Avi Bitton Avocats | Employment law | 37.2 |
| 6 | Cabinet Bouchara | Intellectual property | 35.9 |
| 7 | Cabinet Dreyfus | Intellectual property | 32.9 |
| Rank | Firm | Practice area | KVS |
|---|---|---|---|
| 1 | Facchini Avocat | Real estate | 100.0 |
| 2 | Delsart Avocats | Intellectual property | 86.0 |
| 3 | Bressand Avocat | Intellectual property | 81.3 |
| 4 | Cabinet Bouchara | Intellectual property | 74.9 |
| 5 | Erovic Avocats | Employment law | 57.1 |
| 6 | Saône Rhône Avocats | Business law | 57.1 |
| 7 | Cabinet Jonathan Kochel | Employment law | 45.3 |
KVS is normalised to the panel leader. A score of 100 identifies the measured leader and is neither market share nor a probability of recommendation.
03 — Engines
Do Gemini, Perplexity and Meta AI cite law firms in the same way?
No. In this panel, Gemini names more firms per answer than Meta AI, while Perplexity is the most cautious on cost queries.
| Engine / segment | Reported rate | Additional indicator | Described behaviour |
|---|---|---|---|
| Gemini | 85% | 3.1 firms / answer | Behaves like an enriched directory |
| Perplexity | 72% | the most cautious | 0 firms named on cost |
| Meta AI | 68% | 1.3 firms / answer | The stingiest — drifts to generic advice |
| Cost queries | 17% | Perplexity: 0 firms named | Firm citation on pricing questions |
04 — Practice areas
In which practice areas do AI engines name a law firm most often?
Reference Rate is highest in business law (88%), followed by intellectual property (85%). It reaches 71% in employment law and real estate, then 60% in family law.
| Practice area | Reference Rate | Paris leader | Lyon leader |
|---|---|---|---|
| Business law | 88% | Hoche Avocats | Facchini Avocat |
| Intellectual property | 85% | Cabinet Bouchara | Delsart Avocats |
| Employment law | 71% | Howard Avocats | Erovic Avocats |
| Real estate | 71% | Hoche Avocats | Facchini Avocat |
| Family law | 60% | DAF Darmon Avocats | Strulovici |
Reference Rate
Share of answers that name at least one firm in the practice area.
Recurrent leadership
Firm repeatedly cited at the top in the described sub-panel.
Fragmented
Leader observed on only one engine of the Gemini + Meta AI text sub-panel.
05 — Queries
On which queries can a law firm actually dominate AI answers?
The panel separates three situations: query territories with recurrent leaders, pricing queries where no firm is recommended, and territories where leadership remains fragmented across engines.
Which query territories already have a recurrent leader?
Six practice-area × city combinations show recurrent leadership in the source text.
| Territory | Leader | Detail |
|---|---|---|
| Employment law · Paris | Howard Avocats | first in 10 of the area's reads · 16/24 answers |
| Family law · Lyon | Strulovici | first in 9 of the area's reads |
| Family law · Paris | DAF Darmon Avocats | first in 7 of the area's reads |
| Intellectual property · Paris | Cabinet Bouchara | first in 6 of the area's reads |
| Intellectual property · Lyon | Delsart & Bressand | the two IP specialists on top |
| Real estate · Lyon | Facchini Avocat | absolute Lyon leader · KVS 100 |
Do AI engines recommend a law firm when a prospect asks about price?
Rarely in this measurement: ten cost queries are shown with no firm recommended, and overall firm citation on pricing questions falls to 17%.
| Query | Practice area | Status |
|---|---|---|
| how much does a lawyer at the labor court cost in Paris | — | No firm recommended; Perplexity: no one |
| how much does a lawyer at the labor court cost in Lyon | — | No firm recommended; Perplexity: no one |
| how much does a lawyer charge to draft a shareholders' agreement in Paris | — | No firm recommended; Perplexity: no one |
| how much does a lawyer charge to draft a shareholders' agreement in Lyon | — | No firm recommended; Perplexity: no one |
| how much does a lawyer cost for a real-estate dispute in Paris | — | No firm recommended; Perplexity: no one |
| how much does a lawyer cost for a real-estate dispute in Lyon | — | No firm recommended; Perplexity: no one |
| how much does a divorce with a lawyer cost in Paris | — | No firm recommended; Perplexity: no one |
| how much does a divorce with a lawyer cost in Lyon | — | No firm recommended; Perplexity: no one |
| how much does a lawyer cost for a counterfeiting case in Paris | — | No firm recommended; Perplexity: no one |
| how much does a lawyer cost for a counterfeiting case in Lyon | — | No firm recommended; Perplexity: no one |
Which queries remain open because no firm has stable leadership?
These territories are fragmented: the observed leader appears on only one engine of the Gemini + Meta AI text sub-panel.
| Query | Observed leader | Dominance | Status |
|---|---|---|---|
| business lawyer Paris | AGN Avocats | 50% | Observed leader on 1 engine out of 2 |
| real-estate lawyer Paris | Kohen Avocats | 50% | Observed leader on 1 engine out of 2 |
| I'm in conflict with my business partner, which lawyer in Lyon | Lamy Lexel | 50% | Observed leader on 1 engine out of 2 |
| dispute with my neighbor over an easement in Paris, who to contact | Kohen Avocats | 50% | Observed leader on 1 engine out of 2 |
| dispute with my condo management in Lyon, which lawyer | Maître Olivia Prélot | 50% | Observed leader on 1 engine out of 2 |
| sudden termination of a business relationship, who to contact in Lyon | Maître Olivia Prélot | 50% | Observed leader on 1 engine out of 2 |
| I'm facing workplace harassment in Paris, what should I do | Cabinet Eva Touboul Cohen | 50% | Observed leader on 1 engine out of 2 |
| best employment lawyer in Lyon | Cabinet Denis Janin | 50% | Observed leader on 1 engine out of 2 |
| I want to buy a company in Lyon, which lawyer for the deal | Lamy Lexel | 50% | Observed leader on 1 engine out of 2 |
| patent dispute, which firm in Lyon | Cabinet Ratheaux | 50% | Observed leader on 1 engine out of 2 |
| my tenant stopped paying rent, how to evict them in Lyon | Facchini Avocat | 50% | Observed leader on 1 engine out of 2 |
| business lawyer Lyon | Lamy Lexel | 50% | Observed leader on 1 engine out of 2 |
| dispute with my neighbor over an easement in Lyon, who to contact | Maître Olivia Prélot | 50% | Observed leader on 1 engine out of 2 |
| real-estate lawyer Lyon | Maître Olivia Prélot | 50% | Observed leader on 1 engine out of 2 |
06 — Methodology
How were the Legal AI Barometer results measured?
The protocol covers 80 real-world legal queries, 3 AI engines and 3 runs per question × engine cell, for 720 raw measurements before consolidation.
- Sector
- Law firms — Paris & Lyon
- Recorded
- 30 June 2026
- AI engines
- Gemini · Meta AI · Perplexity (equal weighting)
- Sample
- 80 real-world legal queries · 5 practice areas · 4 intents
- Actors
- 232 firms named · 640 citations recorded
- Question × engine cells
- 240 (80 queries × 3 engines)
- Repetitions
- 3 runs per cell, or 720 raw measurements before consolidation
- Rank weighting
- Rank 1 weighs more than rank 5 (position-weighted CTR)
- Coverage bonus
- +10% if all 3 engines cite · +3% for 2
- Normalization
- KVS = 100 × score / leader, per city and practice area
- Per-query analysis
- Gemini + Meta AI text sub-panel; Perplexity remains included in the aggregate KVS