What does Answer Engine Optimization mean?
Organising information so an answer engine can identify the question, extract a precise answer and understand the evidence and entity behind it.
AEO / ANSWER ENGINE OPTIMIZATION / BANGKOK
KAIS turns your customers’ questions into direct, verifiable, easy-to-extract answers, then checks across four AI engines that they are actually used.
01 / DIRECT ANSWER
AEO starts from the questions people actually ask and organises information so a clear answer can be extracted without ambiguity.
An AEO agency identifies the questions that matter, writes direct and verifiable answers, clarifies page structure and entity, then checks whether the brand is used in answers. AEO cannot guarantee that an engine will use a page. It reduces ambiguity and makes public information easier to extract.
Organising information so an answer engine can identify the question, extract a precise answer and understand the evidence and entity behind it.
No. It targets every system that answers directly: ChatGPT, Gemini, Perplexity, Meta AI and Google’s AI surfaces. The engines monitored should match your market.
No. An FAQ helps when it answers real questions. AEO also covers page structure, comparisons, data, evidence and accuracy.
02 / DELIVERABLES
AEO is judged on rewritten pages and answers that get used, not on general recommendations.
The questions your buyers really ask, in English, French or Thai, grouped by intent: discovery, comparison, price, risk, selection.
Each key question gets a direct answer at the start of the passage, followed by detail and evidence.
Criteria, use cases and limits presented as a table rather than promotional prose.
Questions phrased the way your customers ask them, with substantive answers rather than repeated keywords.
Organization, Service, FAQPage or Person, only where it reflects the page’s visible content.
Name, address, services and experts described the same way on your site and on third-party sources.
03 / BUYER QUESTIONS
The best AEO passages answer concrete commercial questions with a short answer, followed by evidence or structured detail.
A plain definition in the first sentence, then scope, use cases and limits.
Naming the profiles, situations and markets concerned avoids generic answers.
A factual table of criteria, use cases and limits extracts better than promotional prose.
A starting price and a clear scope remove commercial ambiguity.
Criteria, evidence, references and questions to ask give engines the material for a useful answer.
Separating observed results, measurement conditions and the absence of a guarantee makes the answer more reliable.
04 / AEO OR GEO
AEO works on the answer. GEO works on the brand behind it.
| Discipline | Core question | What KAIS works on | Observable result |
|---|---|---|---|
| AEO | Can the engine extract a clear answer from this page? | Answer first, structure, tables, FAQs, structured data | Your information used in the answer |
| GEO | Does the engine know and trust the brand? | Entity, authority, third-party sources, multi-platform presence | Your brand cited or recommended |
SEO remains the foundation: a page engines cannot reach cannot be used. For work on the brand, see GEO Agency Bangkok.
05 / MEASUREMENT
AEO performance is measured on questions fixed in advance and comparable engines, not on isolated screenshots.
A mention alone proves neither preference nor correct understanding. KAIS separates brand presence, visible sources, answer form and accuracy. KVS summarises presence and position; the rest is analysed separately.
06 / ENGAGEMENT AND PRICING
Three stages: diagnose, improve, reassess. Starting prices are public.
Record what the engines currently answer on your key questions, which competitors are used and which pages are missing.
Rewrite passages answer-first, add tables, FAQs and structured data. With Advisory your team implements; with Managed, KAIS does.
Ask the same engines the same questions and document what is used, what is not yet, and why.
| Offer | Price | What you get |
|---|---|---|
| AI visibility check | Free | A first look at your presence on a few key questions, reviewed by the founder before it is sent. |
| AI Search Diagnostic | $490 | Your baseline KVS across four engines, the competitors and sources that appear, and a prioritised 90-day action plan. Credited if an engagement follows within 60 days. |
| GEO Foundation Sprint | $990 | Implementation of the priority fixes identified in the diagnostic. |
| AI Search Advisory | $790 / month | Your team implements. KAIS prioritises, reviews and measures. |
| Managed GEO Growth | $1,490 / month | KAIS implements and measures for you. |
| Authority & Search Everywhere | from $2,990 / month | Third-party authority and presence on the platforms answer engines consult, beyond your own site. |
| Local Growth Thailand | from ฿7,900 / month | For local businesses in Thailand: local and AI visibility, billed in Thai baht. |
Extended programmes on quotation. Full price list and terms: Pricing.
07 / BANGKOK
An answer used in Bangkok has to work in several languages and for buyers who sometimes decide from a distance.
A Thai buyer does not phrase a question like an English-speaking expat. Each target language needs its own answers, not a literal translation.
Thai name, English name, transliterations: an answer is only used if the engine links the question to the right company.
Patients, parents and investors compare from abroad. They need prices, timelines and conditions written clearly.
Healthcare, law, finance: every answer used must be accurate, sourced and current.
KAIS works from Bangkok, in English, French and Thai. Engine runs are done locally, in your buyers’ languages, and meetings take place in Bangkok or by video call.
08 / WHO LEADS
Founder of KAIS
A French entrepreneur who has lived in Asia for around twenty years, Gontran runs KAIS from Bangkok. He signs off every diagnostic before it is sent: the question set, the engine runs and the reading of the answers. He designed the KVS protocol and the KAIS AI Barometer.
“Before promising anything, we measure. Then we measure again, with the same questions.”
09 / FAQ
YOUR NEXT STEP
Start with a free check. If you want a documented baseline and a 90-day action plan, the AI Search Diagnostic costs $490.
Or directly: +66 86 273 0029 · gontran@kaizen-ai-strategy.com