What does Generative Engine Optimization mean?
GEO is the set of actions that increase a brand’s presence in AI answers, without assuming that any single action guarantees a citation.
GEO / GENERATIVE ENGINE OPTIMIZATION / BANGKOK
KAIS measures how ChatGPT, Gemini, Google AI Overviews and Meta AI talk about your business, fixes what keeps you out of their answers, then measures again with the same questions.
01 / DIRECT ANSWER
GEO is about a brand’s presence in AI-generated answers, beyond where a page ranks in search results.
A GEO agency improves the conditions that let AI engines find, understand, verify, cite and recommend a brand. At KAIS, that work covers technical access, entity clarity, content that answers buyer questions, evidence of expertise and third-party sources. Every action is tied to a before-and-after measurement.
GEO is the set of actions that increase a brand’s presence in AI answers, without assuming that any single action guarantees a citation.
No. No provider controls what a generative engine answers. The work targets observable signals and the quality of public information.
No. SEO still drives discovery and access to content. GEO adds entity, authority, sources, citation and recommendation.
02 / SEO / AEO / GEO
The three overlap. GEO is the broadest: it covers the whole brand, not a single page.
| Discipline | Core question | Priority work | Observable result |
|---|---|---|---|
| SEO | Can people find the page? | Indexing, architecture, content, relevance and performance | Presence in search results |
| AEO | Does the information answer the question directly? | Explicit answers, structure, evidence, relevant structured data | Information extracted or used in an answer |
| GEO | Can the brand be understood, verified, cited or recommended? | Entity, authority, sources, content, access and multi-engine measurement | Mention, citation, comparison or recommendation |
For work on the shape of the answers themselves, see AEO Agency Bangkok.
03 / BUYER QUESTIONS
Useful questions come from real buying decisions, not from a keyword list.
Pages that explain specialisms, selection criteria, evidence and use cases help engines understand where the company fits.
References, authors, certifications and third-party sources must be public, consistent and verifiable.
Factual, structured comparisons make differences between offers easy to extract.
On local queries, consistency of name, address, services and local sources becomes decisive.
GEO does not rely on the website alone: media, professional platforms and directories corroborate what it claims.
Measurement separates presence, visible sources, citation, recommendation and factual accuracy.
04 / MEASUREMENT
The KVS (KAIS Visibility Score) is calculated on a question set agreed with you, under a fixed protocol, so every remeasurement is comparable.
KVS summarises, out of 100, the brand’s presence and position in AI answers. The detailed analysis keeps answers, visible sources and recommendations separate, so a good score cannot hide a factual error.
05 / ENGAGEMENT AND PRICING
Three stages: diagnose, improve, reassess. Starting prices are public.
Measure your baseline KVS, identify the competitors cited instead of you and the sources the engines use.
Fix technical access, entity, content and third-party authority. With Advisory your team implements; with Managed, KAIS does.
Ask the same engines the same questions and document gains, unchanged results and remaining gaps.
| Offer | Price | What you get |
|---|---|---|
| AI visibility check | Free | A first look at your presence on a few key questions, reviewed by the founder before it is sent. |
| AI Search Diagnostic | $490 | Your baseline KVS across four engines, the competitors and sources that appear, and a prioritised 90-day action plan. Credited if an engagement follows within 60 days. |
| GEO Foundation Sprint | $990 | Implementation of the priority fixes identified in the diagnostic. |
| AI Search Advisory | $790 / month | Your team implements. KAIS prioritises, reviews and measures. |
| Managed GEO Growth | $1,490 / month | KAIS implements and measures for you. |
| Authority & Search Everywhere | from $2,990 / month | Third-party authority and presence on the platforms answer engines consult, beyond your own site. |
| Local Growth Thailand | from ฿7,900 / month | For local businesses in Thailand: local and AI visibility, billed in Thai baht. |
Extended programmes on quotation. Full price list and terms: Pricing.
06 / BANGKOK
In Bangkok, AI visibility plays out in two languages, on local sources, and with buyers who often search from abroad.
Buyers ask AI engines in Thai and in English, and the answers draw on different sources. Thai name, English name and transliterations must all point to the same company.
Google Business Profile, Thai directories, local press and forums such as Pantip are all sources engines can retrieve to confirm what your website says.
International patients, expat families and investors compare Bangkok options from their home country, in English or French, before making contact.
KAIS has measured AI visibility in Bangkok across healthcare and aesthetics, international schools, legal services, bespoke tailoring and events.
Being based in Bangkok is not about adding “Bangkok” to a title tag. An AI recommends a local company when its name, address, services, experts and external sources describe the same entity. KAIS applies that rule to its own information first.
07 / WHO LEADS
Founder of KAIS
A French entrepreneur who has lived in Asia for around twenty years, Gontran runs KAIS from Bangkok. He signs off every diagnostic before it is sent: the question set, the engine runs and the reading of the answers. He designed the KVS protocol and the KAIS AI Barometer.
“Before promising anything, we measure. Then we measure again, with the same questions.”
08 / FAQ
YOUR NEXT STEP
Start with a free check. If you want a documented baseline and a 90-day action plan, the AI Search Diagnostic costs $490.
Or directly: +66 86 273 0029 · gontran@kaizen-ai-strategy.com