The people behind KAIS

AI is transforming search. Trust remains human.

KAIS combines international strategy, AI Search expertise and local execution. A hands-on team operating between Bangkok and Europe, directly involved with the businesses we support.

Équipe dirigeante de KaiZen AI Strategy à Bangkok : Gontran Guermachi, Nathalie Guermachi, Yukhonthip et Sasha Simachai
KAIS Leadership Team Bangkok · Thailand & Europe
One standard

Make businesses visible where their customers search today.

KAIS operates at the intersection of AI Search Visibility and local growth. We first measure the real situation, identify the gap, explain what it costs the business, then build the system required to fix it.

Gontran Guermachi, founder of KaiZen AI Strategy
Founder & Strategy

Gontran Guermachi

Bangkok · Europe & Asia

Founder of KaiZen AI Strategy, Gontran leads KAIS visibility, positioning and authority strategy. His role is to connect changes in search and answer engines with concrete business objectives.

KAIS is built around a simple conviction: visibility should not be claimed. It should be measured, structured and developed over time.

AI Search Visibility GEO AEO Growth Strategy Brand Authority
Thailand Team

Close to the local market.

Bangkok · Thailand

Business development, local market understanding, client relationships and deployment of KAIS Local Growth.

Sasha Simachai, Business Development at KaiZen AI Strategy
Thailand · Local Growth

Sasha Simachai

Business Development — Thailand

Sasha develops KAIS business relationships in Thailand and helps local companies understand their Google visibility, reputation and concrete growth opportunities.

Business Development Local Growth Bangkok
Yukhonthip, Business Development at KaiZen AI Strategy
Thailand · Client Relations

Yukhonthip

Business Development — Thailand

Yukhonthip is on the front line of KAIS relationships with Thai businesses. She helps prospects identify local visibility issues clearly and understand the solutions KAIS can implement.

Client Relations Local Market Thailand
Europe

Dedicated coverage for the European market.

Europe Market

A direct point of contact for European companies looking to work with KAIS on visibility, authority and growth across new search environments.

Nathalie Guermachi, Europe Market Lead at KaiZen AI Strategy
Europe

Nathalie Guermachi

Europe Market Lead

Nathalie leads KAIS development across Europe. She works directly with European companies, qualifies their priorities and coordinates their relationship with the KAIS strategy team.

Europe Business Development Client Relations
What we believe

The more AI becomes ubiquitous, the more human experience becomes a differentiator.

Engines can synthesize information. They cannot replace experience, judgment or accountability. KAIS uses technology to measure better and act better — but our clients work with real people.

Measure · Show the gap · Explain the loss · Propose the fix
Let’s talk about your visibility

You are not contacting a platform. You are contacting our team.

Tell us about your market, your objectives and what you want to improve. We will direct you to the right starting point.