Which clinics lead overall AI visibility for fertility care in Bangkok?
Safe Fertility Center leads this panel with KVS 100, ahead of Bumrungrad at 79.4. Bangkok Hospital (50.9), Prime Fertility (41.9) and Jetanin (41.3) form the next group.
KAIS AI SEARCH VISIBILITY BAROMETER · FERTILITY & IVF · BANGKOK · JULY 2026
When an international patient searches for IVF in Bangkok, which providers do AI engines recommend?
An observational study of 35 patient questions measured across ChatGPT, Gemini, Perplexity and Meta AI. The results describe visibility observed in this panel; they do not measure medical quality, safety or clinical outcomes.
35patient questions
4AI engines
140question × engine cells
34providers scored
9question territories
Direct answers
What should a fertility-clinic executive take away from the measured AI answers?
Can specialist fertility clinics outrank large hospitals on procedure-specific questions?
Yes in this panel. On several procedure queries such as ICSI, egg freezing and FET, specialist clinics lead individual measured answers.
Do legal questions about IVF in Thailand clearly cite fertility clinics?
Often not. Across five legal questions, two cite no clinic and the others cite only a small number of providers.
Do ChatGPT, Gemini, Perplexity and Meta AI agree on one number-one clinic?
No. The source study reports material variation by engine, so visibility should be read query by query and engine by engine.
Which third-party sources appear in AI answers about fertility in Bangkok?
In the Perplexity source analysis, 121 of 443 classified sources (27%) are matchmaking portals or medical-tourism listicles.
Ranking
Which fertility clinics are most visible in AI answers about Bangkok IVF?
In the published panel, Safe Fertility Center leads with KVS 100, followed by Bumrungrad Fertility & IVF Clinic at 79.4 and Bangkok Hospital Fertility Center at 50.9. KVS is relative to the panel and is not a measure of medical quality.
| # | Provider | Type | KVS /100 | Citations | 1st places | Engines |
|---|---|---|---|---|---|---|
| 1 | Safe Fertility Center | Clinic | 100.0 | 66 | 23 | 4/4 |
| 2 | Bumrungrad Fertility & IVF Clinic | Hospital | 79.4 | 57 | 22 | 4/4 |
| 3 | Bangkok Hospital Fertility Center | Hospital | 50.9 | 40 | 10 | 4/4 |
| 4 | Prime Fertility Center | Clinic | 41.9 | 28 | 9 | 4/4 |
| 5 | Jetanin Institute | Clinic | 41.3 | 27 | 11 | 4/4 |
| 6 | Superior A.R.T. | Clinic | 25.4 | 21 | 4 | 3/4 |
| 7 | Samitivej Fertility Center | Hospital | 22.5 | 25 | 0 | 4/4 |
| 8 | LRC Fertility Clinic | Clinic | 21.4 | 20 | 5 | 3/4 |
| 9 | Bangkok Central Clinic (BCC IVF) | Clinic | 21.3 | 17 | 3 | 3/4 |
| 10 | VFC Center (Vejthani) | Hospital | 19.5 | 18 | 2 | 4/4 |
| 11 | Genea / GenPrime Genea | Clinic | 17.8 | 18 | 2 | 4/4 |
| 12 | Deep & Harmonicare IVF Center | Clinic | 16.2 | 16 | 2 | 4/4 |
| 13 | First Fertility PGD Center | Clinic | 13.8 | 18 | 0 | 3/4 |
| 14 | Bangkok IVF Center (BIC) | Clinic | 13.1 | 17 | 1 | 2/4 |
| 15 | N.I.C IVF Clinic | Clinic | 12.5 | 15 | 0 | 3/4 |
| 16 | Takara IVF Bangkok | Clinic | 9.6 | 12 | 1 | 3/4 |
| 17 | AGG — Bookimed | Aggregator | 9.4 | 9 | 2 | 2/4 |
| 18 | AGG — Konkai | Aggregator | 7.6 | 9 | 0 | 1/4 |
| 19 | AGG — PlacidWay | Aggregator | 7.0 | 4 | 4 | 1/4 |
| 20 | Smile IVF | Clinic | 6.0 | 7 | 1 | 3/4 |
| 21 | Siam Fertility Clinic | Clinic | 5.8 | 10 | 1 | 3/4 |
| 22 | Inspire IVF | Clinic | 3.7 | 7 | 0 | 1/4 |
| 27 | Genesis Fertility Center (GFC) | Clinic | 2.3 | 4 | 0 | 2/4 |
Question territories
Who leads when patients ask about procedures, success rates, price, trust or legal access?
Leadership changes by question territory. Safe leads several areas, Bumrungrad leads some success-rate and logistics questions, while price, legal-framework and destination-comparison questions show lower clinic attribution.
| Question territory | Scope | Status | Observed top 3 | What the panel shows |
|---|---|---|---|---|
| General | 4 queries — The default reflex of a patient discovering the market | Tested | Safe Fertility Center (366 pts) · Bumrungrad Fertility & IVF Clinic (283 pts) · Prime Fertility Center (164 pts) | Safe × Bumrungrad duopoly by volume — no engine agrees on the #1 |
| Procedures | 6 queries — ICSI, egg freezing, IUI, PGT, FET, male fertility | Tested | Safe Fertility Center (257 pts) · Prime Fertility Center (237 pts) · Bangkok Hospital Fertility Center (209 pts) | Specialisation beats size — Prime leads |
| Success rates | 4 queries — The IVF patient's #1 criterion — including 40+, low AMH | Tested | Bumrungrad Fertility & IVF Clinic (226 pts) · Safe Fertility Center (214 pts) · Bangkok Hospital Fertility Center (164 pts) | Bumrungrad ahead — but ChatGPT cites even small clinics (BIC #1 on one query) |
| Price | 3 queries — Costs, packages, international comparison | Low citation density | Bangkok Hospital Fertility Center (150 pts) · First Fertility PGD Center (61 pts) · Bangkok Central Clinic (BCC IVF) (60 pts) | Nearly empty — a hospital wins on its published packages |
| Trust | 4 queries — Safety, accreditation, how to choose, reviews | Tested | Safe Fertility Center (237 pts) · Bumrungrad Fertility & IVF Clinic (214 pts) · Jetanin Institute (138 pts) | Safe leads, but leadership remains fragmented |
| Legal framework | 5 queries — Foreigners, single women, same-sex couples, surrogacy, sex selection | Low citation density | Safe Fertility Center (95 pts) · AGG — PlacidWay (70 pts) · Bumrungrad Fertility & IVF Clinic (70 pts) | All 5 queries ghost or near-empty — only aggregators lurk here |
| Comparisons | 3 queries — Thailand vs Malaysia, India, Spain/Greece | Low citation density | Safe Fertility Center (70 pts) · Bumrungrad Fertility & IVF Clinic (60 pts) · World Fertility Services (35 pts) | Long answers, almost no clinic named |
| Source markets | 4 queries — Chinese, Arabic-speaking, Australian, expat patients | Tested | Safe Fertility Center (226 pts) · Bumrungrad Fertility & IVF Clinic (182 pts) · Bangkok Hospital Fertility Center (140 pts) | Some source-market associations are visible, but leadership remains fragmented |
| Logistics | 2 queries — Length of stay, English-speaking doctor | Tested | Safe Fertility Center (113 pts) · Bumrungrad Fertility & IVF Clinic (103 pts) · Bangkok Hospital Fertility Center (43 pts) | Bumrungrad leads the English-speaking-doctor query, while coverage remains split across engines |
Commercial intent
Which high-intent fertility queries are still disputed rather than dominated?
The source identifies 12 high-intent queries. Most are disputed and no provider owns these questions consistently across all four engines.
| # | High-intent question | Status | Observed leader | Aggregator in top 3 | Reading |
|---|---|---|---|---|---|
| F01 | best fertility clinic in Bangkok for foreigners | Disputed | Bumrungrad 2/4 engines | ⚠ Konkai | Disputed high-intent query |
| F02 | best IVF clinic in Thailand | Disputed | Jetanin 1/4 engines | ⚠ Konkai | Disputed high-intent query |
| F03 | where should I go for fertility treatment in Bangkok | Disputed | Safe Fertility 2/4 engines | — | Disputed high-intent query |
| F04 | top fertility doctors in Bangkok | Disputed | Jetanin 1/4 engines | ⚠ Konkai | Disputed high-intent query |
| F05 | best ICSI clinic Bangkok | Disputed | Superior A.R.T. 1/4 engines | ⚠ Bookimed | Disputed high-intent query |
| F12 | fertility clinic Bangkok highest success rate | Disputed | Safe Fertility 2/4 engines | ⚠ MediGence | Disputed high-intent query |
| F14 | best clinic for low AMH Bangkok | Disputed | Jetanin 1/4 engines | — | Disputed high-intent query |
| F15 | IVF cost in Bangkok | Disputed | BCC IVF 1/3 engines | — | Disputed high-intent query |
| F16 | egg freezing cost Thailand | Semi-concentrated | Bangkok Hospital 2/3 engines | ⚠ PlacidWay | Partly concentrated; narrower variants may differ |
| F19 | accredited fertility clinics Bangkok | Disputed | Deep & Harmonicare IVF Center 1/4 engines | ⚠ Konkai | Disputed high-intent query |
| F21 | fertility clinic Bangkok reviews international patients | Disputed | Safe Fertility 1/3 engines | ⚠ Bookimed | Disputed high-intent query |
| F35 | English speaking fertility doctor Bangkok | Disputed | Bumrungrad 2/4 engines | ⚠ Bookimed | Disputed high-intent query |
Full panel
What are the 35 patient questions tested, and who leads each one?
The full grid lists the exact tested question, its intent, competitive structure, observed leader and the source page’s reading of that query.
| # | Patient question | Intent | Competitive structure | Observed leader | Reading |
|---|---|---|---|---|---|
| F01 | best fertility clinic in Bangkok for foreigners | High intent | Disputed | Bumrungrad | Disputed high-intent query |
| F02 | best IVF clinic in Thailand | High intent | Disputed | Jetanin | Disputed high-intent query |
| F03 | where should I go for fertility treatment in Bangkok | High intent | Disputed | Safe Fertility | Disputed high-intent query |
| F04 | top fertility doctors in Bangkok | High intent | Disputed | Jetanin | Disputed high-intent query |
| F05 | best ICSI clinic Bangkok | High intent | Disputed | Superior A.R.T. | Disputed high-intent query |
| F06 | egg freezing in Bangkok | Consideration | Disputed | Bangkok Hospital | Disputed query |
| F07 | IUI treatment Bangkok | Consideration | Disputed | Prime Fertility | Disputed query |
| F08 | PGT genetic testing IVF Thailand | Consideration | Disputed | Jetanin | Disputed query |
| F09 | frozen embryo transfer Bangkok | Consideration | Disputed | BCC IVF | Disputed query |
| F10 | male fertility treatment Bangkok | Consideration | Semi-concentrated | Bumrungrad | More concentrated; narrower variants may differ |
| F11 | IVF success rates Bangkok clinics | Consideration | Disputed | Bangkok IVF Center (BIC) | Disputed query |
| F12 | fertility clinic Bangkok highest success rate | High intent | Disputed | Safe Fertility | Disputed high-intent query |
| F13 | IVF over 40 Bangkok | Consideration | Disputed | Bumrungrad | Disputed query |
| F14 | best clinic for low AMH Bangkok | High intent | Disputed | Jetanin | Disputed high-intent query |
| F15 | IVF cost in Bangkok | High intent | Disputed | BCC IVF | Disputed high-intent query |
| F16 | egg freezing cost Thailand | High intent | Semi-concentrated | Bangkok Hospital | Partly concentrated; narrower variants may differ |
| F17 | IVF package price Thailand vs other countries | Consideration | Disputed | CEF Bangkok | Disputed query |
| F18 | is IVF safe in Thailand | Reassurance | Disputed | Bumrungrad | Disputed query |
| F19 | accredited fertility clinics Bangkok | High intent | Disputed | Deep & Harmonicare IVF Center | Disputed high-intent query |
| F20 | how to choose a fertility clinic in Bangkok | Consideration | Disputed | Genea/GenPrime | Disputed query |
| F21 | fertility clinic Bangkok reviews international patients | High intent | Disputed | Safe Fertility | Disputed high-intent query |
| F22 | is IVF legal for foreigners in Thailand | Reassurance | No clinic leader observed | — | Low-attribution / no stable clinic leader |
| F23 | can single women do IVF in Thailand | Reassurance | Low-attribution | Safe Fertility | Low-attribution / no stable clinic leader |
| F24 | can same-sex couples access fertility treatment in Thailand | Reassurance | Low-attribution | Safe Fertility | Low-attribution / no stable clinic leader |
| F25 | is surrogacy legal in Thailand for foreigners | Reassurance | No clinic leader observed | — | Low-attribution / no stable clinic leader |
| F26 | sex selection IVF Thailand legal | Reassurance | Low-attribution | Safe Fertility | Low-attribution / no stable clinic leader |
| F27 | IVF Thailand vs Malaysia | Consideration | Low-attribution | World Fertility Services | Low-attribution / no stable clinic leader |
| F28 | IVF Bangkok vs India | Consideration | Disputed | Safe Fertility | Disputed query |
| F29 | fertility treatment Thailand vs Spain or Greece | Consideration | Low-attribution | Safe Fertility | Low-attribution / no stable clinic leader |
| F30 | IVF Bangkok for Chinese patients | Consideration | Disputed | Safe Fertility | Disputed query |
| F31 | fertility clinic Bangkok Arabic speaking staff | Consideration | Disputed | Bumrungrad | Disputed query |
| F32 | IVF in Thailand for Australian patients | Consideration | Disputed | Safe Fertility | Disputed query |
| F33 | fertility treatment Bangkok for expats | Consideration | Semi-concentrated | Safe Fertility | More concentrated; narrower variants may differ |
| F34 | how long do I need to stay in Bangkok for IVF | Consideration | Low-attribution | Safe Fertility | Low-attribution / no stable clinic leader |
| F35 | English speaking fertility doctor Bangkok | High intent | Disputed | Bumrungrad | Disputed high-intent query |
Cross-engine consistency
Do ChatGPT, Gemini, Perplexity and Meta AI recommend the same fertility clinics?
No. The source reports material variation by engine. Nine providers appear across all four engines, while five appear on only one; Genesis Fertility Center records 4 citations out of 140 and never enters the top three.
9 providers visible across all 4 engines:
Safe Fertility Center · Bumrungrad Fertility & IVF Clinic · Bangkok Hospital Fertility Center · Prime Fertility Center · Jetanin Institute · Samitivej Fertility Center · VFC Center (Vejthani) · Genea / GenPrime Genea · Deep & Harmonicare IVF Center
Safe Fertility Center · Bumrungrad Fertility & IVF Clinic · Bangkok Hospital Fertility Center · Prime Fertility Center · Jetanin Institute · Samitivej Fertility Center · VFC Center (Vejthani) · Genea / GenPrime Genea · Deep & Harmonicare IVF Center
Cited sources
Which sources feed AI answers about fertility clinics in Bangkok?
In the Perplexity source analysis, 121 of 443 classified sources — 27% — are matchmaking portals or medical-tourism listicles, including Bookimed, PlacidWay, Konkai and CleverThai.
443classified Perplexity sources
121portals or listicles
27%intermediary share in this sample
Methodology
How was the Bangkok Fertility & IVF Barometer measured?
Panel
35 questions phrased in a patient’s voice across 9 categories: general, procedures, success rates, price, trust, legal framework, destination comparisons, source markets and logistics.
Engines
ChatGPT, Gemini, Perplexity and Meta AI, fresh sessions, web search on, July 2026.
Runs
The English source specifies three runs per question per engine, with answers archived.
Counting
A provider named in an answer counts as cited, in order of appearance, up to six positions.
KVS
Rank weighting 35 / 25 / 18 / 12 / 8 / 3, +8% coverage bonus per additional engine, normalised to the leader.
Sources
For Perplexity, 121 of 443 classified references (27%) are matchmaking portals or medical-tourism listicles.
Limit
KVS describes relative visibility in this panel. It does not measure recommendation probability, medical quality, safety or clinical success rates.
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