Insurance against the third-party narrative

Don't let AI reinvent your brand with your competitors' data.

AI visibility is not a stable state: only 30% of brands keep theirs from one prompt iteration to the next. Without structured proprietary signals, AI invents your identity from fragments — often your competitors'. AI Governance is the maintenance contract that protects the asset you've built.

Direct answer · AEO-ready

What is AI Governance and who is it for?

It is a structured program of recurring audits that protects a brand's visibility in generative AI answers. It is designed for brands that are already visible — those that have built a measurable AI presence and want to preserve it against stochastic erosion. Unlike growth offers, it doesn't aim to raise the KVS score, but to prevent its fall. Six pillars are audited at mandated frequencies.

The problem nobody names

Silence doesn't exist inside an AI. Invention does.

When a brand emits no structured signals, AI doesn't stay silent: it fills the gaps with whatever data is available — competitors', trade media's, forums'. That is the third-party narrative: your brand as told by others, in the only space where your future clients now look.

30%

of brands — no more — maintain their visibility from one prompt iteration to the next. Instability is the rule.

70%

of pages cited by AIs are less than 12 months old. Freshness is a mechanical condition, not a comfort.

0.715

average sector Gini coefficient. AI visibility is winner-take-most: falling out of the leading pack is almost irreversible.

The mandated grid

Six governance pillars, six audit frequencies.

Each pillar answers a documented erosion risk. Each frequency is calibrated on thresholds proven by 2026 research.

Pillar 1 · Substantive freshnessQuarterly

Critical data updates

Figures, statistics, prices, dates. 70% of cited sources are under 12 months old; quarterly updates keep citation probability above 85%.

Pillar 2 · Entity consistencyTwice yearly

NAP audit & biography synchronization

Name, address, phone, descriptions, expert biographies. Any cross-source divergence reads as a low-reliability signal to RAG models. Internal threshold: 70% consistent brand detection.

Pillar 3 · RAG architectureYearly

Schema.org validation

Organization, Person, VideoObject, ImageObject, sameAs property. The technical backbone evolves with the models; the yearly audit catches regressions and new types to integrate.

Signature
Pillar 4 · Probabilistic monitoringMonthly

Multi-runs 7/8 + RBO (p = 0.9)

The heart of governance. KVS score recalculated every month: 7 brand runs, 8 source runs, standard error under 0.10. Jaccard and RBO indices to catch volatility before it becomes erosion.

Pillar 5 · Off-site credibilityQuarterly

Community mention watch

Reddit, specialist forums, YouTube. 48% of AI citations come from these third-party sources: that's where the third-party narrative forms — so that's where it must be watched and corrected.

Anticipation
Pillar 6 · llms.txt (eligible sites)Yearly

llms.txt consistency check

Adopted by Anthropic, Cloudflare, Yoast and AIOSEO in 2026, not yet validated by Google or OpenAI. Offered only to content-heavy sites (authority blog, documentation, complex e-commerce), with its "unproven" status clearly flagged.

Two entry doors

One-off audit or maintenance contract?

The annual audit diagnoses. The recurring plan maintains. Both protect against the third-party narrative — private banks, clinics, professional firms and regulated professions first in line, compliance validation workflow included. Swiss pricing in CHF.

One-off · single engagement

Annual Governance Audit

A complete snapshot at a point in time + a 90-day action plan. For brands that want a diagnosis with no commitment.

€3,500 excl. VAT · CHF 3,900 Switzerland · delivered in 3 weeks
  • Audit of all 6 pillars at a point in time
  • Baseline KVS score (7/8-run protocol, SE < 0.10)
  • Erosion risk map (top 10 priorities)
  • 90-day action plan ranked by ROI
  • PDF report (35-50 pages) + 90-min debrief
  • €1,500 credited if you convert to the recurring plan within 60 days
Request this audit
★ Recommended Recurring · 12 months

AI Governance — Full plan

The asset-maintenance contract. All 6 pillars audited at their mandated frequency, monthly monitoring, drift alerts.

€2,400 excl. VAT / month · CHF 2,900 Switzerland · 12-month commitment
  • Monthly KVS score (7/8-run protocol, real-time dashboard)
  • Quarterly off-site watch (Reddit, forums, YouTube)
  • Quarterly critical-data updates (freshness)
  • Twice-yearly NAP & biography audit
  • Yearly Schema.org validation + llms.txt (if eligible)
  • Automatic alert on KVS drift > 10 points
  • Compliance validation workflow (regulated professions)
  • Quarterly review (90 min) + executive report
  • Jaccard & RBO indices in the reporting
Start governance
Difference with SEO + AEO and Full Stack Growth: those plans grow your visibility. AI Governance maintains the one you've already built. The two are complementary — one without the other leaves you standing on one leg.
Before you sign

Frequently asked questions.

Why a dedicated maintenance tier when I already have a Growth plan at €2,990?+

SEO + AEO and Full Stack Growth plans have a growth objective: they raise your KVS score. AI Governance has a conservation objective: it protects the acquired asset against stochastic erosion. The two can coexist for a mature client, or follow each other once the growth phase is done.

When is the one-off audit enough? When is the recurring plan needed?+

The one-off audit at €3,500 is enough for a snapshot ahead of a structuring event (fundraising, M&A, redesign, crisis) or to validate an internal plan. The recurring plan at €2,400/month is necessary to catch and correct drift as it happens: AI visibility moves every day, a yearly audit leaves an 11-month blind spot.

Why does llms.txt appear as "Anticipation"?+

The standard is widely adopted in 2026 (Anthropic, Cloudflare, Yoast, AIOSEO) but has not been validated as a citation factor by Google or OpenAI. Implementation cost is near zero, the gain plausible but unproven. We offer it only to content-heavy sites, with the "unproven" status clearly flagged. Distinguishing proven / anticipation / discarded is itself a signal of expertise.

What happens if my KVS drops during the recurring plan?+

An automatic alert triggers as soon as a drift of more than 10 points is detected: diagnosis within 5 business days, corrective plan within 10. The goal isn't zero fluctuation (AI visibility is stochastic) but zero undetected structural erosion.

Protecting the asset beats rebuilding it.

Start with a 20-minute call to identify the right plan for your situation. No commitment · decision within 48 h · 100% confidential.

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