When someone asks Gemini, Meta AI or Perplexity "the best lawyer for my problem," a handful of firms capture the recommendations. Here is who dominates each practice area, who stays invisible, and where the untouched territories hide — query by query.
Six structural truths emerge from 80 real-world legal queries cross-checked on 3 AI engines (240 answers, 640 citations).
The KAIS Visibility Score measures each firm's probability of being recommended by an AI — weighted by citation rank and multi-engine coverage. Normalized to 100 per city. Filter by city.
The three engines name neither the same number of firms nor the same ones. A firm can be perfectly visible on Gemini and absent from Meta AI for the same question. Optimizing for a single engine caps your visibility.
The cost wall:
The hierarchy changes radically from one practice area to the next — and from one city to the other. The Reference Rate is the share of answers that name at least one firm in the area.
Three distinct commercial territories: the practice-area × city pairs locked by an incumbent, those still fragmented, and the queries where no firm is recommended at all — the purest content opportunity in the sector.
Fine per-query read: ranking of cited firms and their position on the Gemini + Meta AI text panel (Perplexity folded into the aggregate KVS). "Locked" = a firm cited at the top recurrently in the area. "Fragmented" = leader present on a single engine.
KAIS measures, diagnoses and drives law-firm visibility in Gemini, Meta AI and Perplexity. Get your KVS Score in 48 to 72 hours, on your own practice-area × city pair — in strict compliance with professional conduct rules.
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