Generative AI Visibility · GEO · AEO · France

Votre marque est-elle
citée par ChatGPT, Perplexity & Gemini ?

Generative AIs are redefining how your prospects find you. KaiZen AI Strategy makes you visible where their purchasing decision now happens — organically, without advertising, durably.

3×
AI Citations in 90d
60j
First results
4
Strategic pillars
0€
Advertising cost
We optimize your presence in
ChatGPT Perplexity Claude Gemini Copilot Mistral
The new context

Search has fundamentally changed.
Has your visibility?

Billions of queries now go through AIs that autonomously select their sources. If your business is not structured for this paradigm, it is ignored — regardless of your SEO budget.

Réponse directe · GEO-ready
Why has visibility in generative AIs become a critical business issue?
Generative AIs like ChatGPT, Perplexity, Claude and Gemini now process billions of daily queries and select their own sources. A brand not optimized for AIs is simply invisible in these responses, losing prospects who no longer click on Google. Classic SEO traffic is falling by 25 to 40% in some sectors. The opportunity window to establish yourself in AI responses is progressively closing — the first brands to occupy a response territory install themselves durably.
📉

SEO traffic is eroding

Google is integrating direct AI responses. Clicks to organic sites are falling by 25 to 40% in some sectors. First pages become less visible against immediate generative responses.

🤖

AI chooses its sources — not you

ChatGPT, Perplexity, Claude and Gemini spontaneously cite structured, consistent and recognised brands. If your business is not there, your competitor is in your place.

⏳

The window is closing

Businesses that optimise today accumulate 12 to 24 months of advantage. The first brands to occupy a response territory in a niche install themselves durably.

Our purpose

KaiZen — continuous improvement applied to AI visibility

Réponse directe · AEO-ready
What is KaiZen AI Strategy?
KaiZen AI Strategy is an agency specialised in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). It helps businesses get organically cited by generative AIs — ChatGPT, Perplexity, Claude and Gemini — through 4 strategic pillars: AI visibility optimisation, brand authority building, multimodal visibility design and structured content infrastructure. The name "KaiZen" (改善) means "continuous improvement" in Japanese, the founding principle of the method.

KaiZen AI Strategy combines strategic rigour, technical precision and methodical brand authority building — to make your business the natural answer that AIs give to your prospects.

"If you are not structured for AI, you are invisible."
— Principe fondateur · KaiZen AI Strategy
1
Diagnose
Measure your Generative Visibility Score (GVS) — who cites you, where, and why.
2
Structure
Set up the semantic architecture that AIs read and understand.
3
Build authority
Develop the trust signals that make an AI choose you over your competitor.
4
Amplify
Expand your response territory and multiply appearance contexts.
5
Monitorer & Itérer
Measure monthly evolution, adjust strategy, anticipate model changes.
Our strategic framework

The 4 Pillars of AI visibility

Réponse directe · GEO-ready
What are the 4 pillars of visibility in generative AIs?
La visibilité dans les IA génératives repose sur 4 piliers complémentaires : (1) le GEO & AEO — optimisation directe du contenu pour être cité dans ChatGPT, Perplexity et Gemini ; (2) l'Autorité de marque — construction de la confiance via Digital PR et profils publics ; (3) le Design de visibilité IA — cohérence visuelle pour les IA multimodales ; (4) l'Infrastructure de contenu — Schema Markup JSON-LD et architecture sémantique. Ces 4 piliers forment un système cohérent où chacun renforce les autres.
Pilier 01
🎯

Visibilité IA — GEO & AEO

Optimise your direct presence in ChatGPT, Perplexity, Claude and Gemini via GEO, AEO and continuous monitoring of your mentions in generative responses.

GEOAEOMonitoring IAScore SVG
Explore this pillar →
Pilier 02
🏛️

Autorité & Signaux de Confiance

AIs cite brands recognised across multiple sources. AI-oriented Digital PR, optimised public profiles and reputation management in generative responses.

Digital PRRéputation IAAutorité
Explore this pillar →
Pilier 03
🎨

AI Visibility Design

Multimodal AIs analyse images and video. Making your visual identity readable for GPT-4V, Gemini Vision and brand recognition systems.

Visuels IA-readyImage AuthorityVidéo IA
Explore this pillar →
Pilier 04
🗄️

Infrastructure de Contenu & Data

Complete JSON-LD Schema Markup, semantic architecture and brand knowledge base — the technical foundations that AIs read and cite.

Schema MarkupJSON-LDKnowledge Hub
Explore this pillar →
3×
Average increase in AI citations over 90 days of support
60j
Average time to first measurable AI presence gains
4
Strategic pillars activés simultanément pour une visibilité IA durable
0€
Advertising cost récurrent — visibilité 100 % organique et pérenne
First step free

Discover where you stand
in AI responses

Your Generative Visibility Score in 48h — tested on ChatGPT, Claude and Perplexity, with a benchmark of your 3 main competitors.

No commitment · Report in 48–72h · 100% confidential
Our 4 strategic pillars

Everything your brand needs
to dominate AI responses

Our 4 pillars cover all AI visibility levers — from GEO/AEO optimisation to brand authority building, including Schema Markup and multimodal design.

🎯 Pilier 01

Visibilité IA
GEO & AEO

The heart of generative search. Optimise your direct presence in ChatGPT, Perplexity, Claude and Gemini via GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and continuous monitoring of your AI citations.

Réponse directe · AEO-ready
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the set of techniques for optimising a brand's presence in responses generated by AIs like ChatGPT, Perplexity, Claude or Gemini. Unlike classic SEO which positions pages in Google, GEO gets your business cited spontaneously when a user asks an AI a question. It combines content optimisation for direct responses, semantic structuring, authority building and AI citation monitoring.
🔍
Audit & Generative Visibility Score (SVG)
Testing on 20 to 50 strategic queries in ChatGPT, Claude and Perplexity. Score out of 100 with competitive benchmark and identification of priority gaps.
✍️
Content optimisation for direct responses
Restructuring existing content into "direct response" format to maximise chances of appearing in AI featured answers.
📡
Real-time AI citation monitoring
Monthly dashboard of your mentions in ChatGPT, Claude and Perplexity — frequency, context, sentiment and GVS score evolution.
⚔️
AI competitive benchmark
Analysis of who outranks you in AI responses, on which queries, and strategy to reclaim that citation territory.
🎯
Generative Visibility Score
Monthly GVS Report
ChatGPT — Citations74%
Perplexity — Citations61%
Claude — Citations55%
Global GVS Score72 / 100
Progress vs M-1+18 pts
Competitive rank#2 / 8
🏛️
Autorité & Réputation IA
Trust signals
Citing media14 sources
Optimised LinkedIn profiles✓ Complet
Wikipedia entry✓ Active
AI authority score68 / 100
Brand consistency82%
🏛️ Pilier 02

Autorité &
Signaux de Confiance

AIs systematically cite recognised, consistent brands present across multiple independent sources. Building your editorial authority and AI-oriented Digital PR is the foundational work that determines whether you will be selected as a trusted source.

Réponse directe · AEO-ready
How do AIs decide which brands to cite in their responses?
Generative AIs favour brands that present 3 cumulative trust signals: (1) cross-source consistency — the brand is described identically on LinkedIn, Wikipedia, Crunchbase and its website; (2) presence in recognised media — articles, op-eds, interviews; (3) clear semantic structuring — Schema Markup, foundational pages, FAQ JSON-LD. A brand absent from these sources or inconsistent is ignored, even if it is a market leader.
📰
AI-oriented Digital PR
Media publications, guest articles, op-eds — targeted at the sources AIs cite first in your sector.
👤
Public profile optimisation
LinkedIn, sector profiles, Wikipedia, Crunchbase — consistency and completeness across all platforms indexed by AI models.
🛡️
AI reputation management
Correcting inaccuracies in generated responses, controlling your narrative and positioning in AIs.
🎨 Pilier 03

Design de
Visibilité IA

Multimodal AIs like GPT-4V and Gemini Vision now analyse images, video and visuals. Making your visual identity consistent and readable for these algorithms represents a competitive advantage that very few agencies master.

Réponse directe · GEO-ready
Why does visual identity influence visibility in generative AIs?
Multimodal AIs like GPT-4V and Gemini Vision now process images, videos and logos. A brand with a consistent and readable visual identity is recognised and cited more easily by these systems. Optimised thumbnails, structured video transcriptions and visual consistency across platforms reinforce the brand's "knowledge graph" in AI models. This is an underexploited lever that offers a significant differentiating advantage in 2025-2026.
🖼️
AI visual consistency audit
Analysis of your identity by GPT-4V and Gemini Vision — what AIs see and retain from your brand visuals.
🎬
AI-ready Video
Subtitles, transcriptions and structured metadata so your videos are indexed and cited by AI search engines.
🎭
Image Authority
Brand consistency sur tous les canaux visuels pour maximiser la reconnaissance par les systèmes multimodaux.
🎨
Multimodal AI Design
Visual consistency audit
Cohérence logo / couleurs✓ 94%
Optimised thumbnails12 / 12
Transcribed videos✓ Complet
Multimodal visibility score78%
AI brand recognition65%
🗄️
Data Infrastructure
Structured data
Active JSON-LD schemas8 types
Knowledge Hub pages34 pages
Structured errors0 error
AI content readability91%
Schema Markup coverage87%
🗄️ Pilier 04

Infrastructure
de Contenu & Data

AIs rely on structured, consistent and accessible data to formulate their responses. Schema Markup JSON-LD is the "native language" of AIs — a page with well-implemented schemas is understood 3 to 5 times more precisely by generative models.

Réponse directe · AEO-ready
Why does Schema Markup JSON-LD improve visibility in AIs?
Schema Markup JSON-LD is a structured data format that AI engines read natively. By marking up your content with schema.org types (Organization, FAQPage, HowTo, Service, Article), you transmit to LLMs an unambiguous description of your business, services and expertise. A page with complete Schema Markup is understood 3 to 5× more precisely by generative models than an unmarked page, significantly increasing the probability of being cited.
📋
Complete Schema Markup (JSON-LD)
Implementation: Organization, FAQPage, HowTo, Article, Service, Product, BreadcrumbList — validated Rich Results Test, zero errors.
🧠
Semantic architecture & Knowledge Hub
Structured brand knowledge base — 30 to 50 response pages covering all key questions in your sector.
🔗
Maillage IA-ready & automatisation
Internal linking optimised for AI crawler navigation and automation of structured data updates.

Ready to activate your
4 AI visibility pillars?

Commencez par un audit gratuit de votre Generative Visibility Score — résultats en 48h.

No commitment · Report in 48–72h · 100% confidential
How it works

A 5-step process,
from diagnosis to measurable results

Every KaiZen engagement follows a rigorous methodology — structured to produce concrete results from the first month, while building lasting foundations.

Réponse directe · HowTo-ready
How to optimise visibility in generative AIs in 5 steps?
Étape 1 : Audit SVG — mesurer votre Generative Visibility Score sur 20 à 50 requêtes. Étape 2 : Diagnostic des gaps — identifier les Visibility Gap, Content Gap et Authority Gap. Étape 3 : Implémentation — quick wins en 30 jours (Schema Markup, optimisation contenu, réponses directes). Étape 4 : Construction d'autorité — AI-oriented Digital PR, profils publics, cohérence inter-sources. Étape 5 : Monitoring — rapport mensuel SVG, suivi des citations IA, ajustements stratégiques.
1
Week 1–2

Audit de Présence IA — Votre Generative Visibility Score

Nous testons votre marque sur 20 à 50 requêtes stratégiques dans ChatGPT, Claude et Perplexity. Nous cartographions qui vous cite, dans quels contextes, qui ne vous cite pas, et pourquoi vos concurrents sont préférés. Vous recevez un Generative Visibility Score (SVG) sur 100 — votre point de départ documenté et mesurable.

Analysis ChatGPT · Claude · Perplexity AI competitive benchmark GVS Score /100 Report in 48–72h
2
Week 2–3

Strategic Diagnosis — Identifying your 3 Visibility Gaps

Based on the audit, we identify the 3 main blockers: the Visibility Gap (you are not cited in AI responses), the Content Gap (your content is not structured for extraction by AIs), and the Authority Gap (AIs do not yet recognise you as a trusted source in your field). Each gap is quantified and accompanied by a prioritised 90-day action plan.

Visibility Gap Content Gap Authority Gap 90-day action plan
3
Month 1–2

Implementation — Progressive Activation of the 4 Pillars

We activate the pillars in the order that maximises your ROI. We start with 30-day quick wins: restructuring content into direct response format, implementing Schema Markup JSON-LD (Organization, FAQPage, HowTo, Service), optimising key pages for AI featured answers.

30-day quick wins Complete JSON-LD Schema Direct response content Semantic architecture
4
Month 2–4

Autorité & Signaux de Confiance — Construire la reconnaissance des IA

We develop your media presence, institutional profiles (LinkedIn, Wikipedia, Crunchbase) and brand consistency across all public platforms. AIs trust consistent brands cited across multiple independent sources — we build this consistency signal by signal.

AI-oriented Digital PR Profils LinkedIn & Wikipedia Brand Truth Document Cross-source consistency
5
Ongoing monthly

Monitoring & Reporting — Mesurer, Ajuster, Accélérer

Every month: detailed report with GVS score evolution, new citations detected in AI responses, progress by pillar, competitive comparison and strategic recommendations. 60-minute monthly review call included in all Growth and Authority plans.

Monthly GVS Report AI citation tracking Strategic adjustments Monthly review call
Our commitments

What you can expect from us

⚡

First results en 30 jours

Measurable quick wins from the first month — Schema Markup, direct response optimisation, content restructuring for AIs.

📊

Monthly quantified report

GVS score, detected citations, progress by pillar, competitive comparison — documented and presentable to your management.

🎓

Skills development included

We train your team on the mechanics of AI visibility while we optimise it. You come out autonomous in GEO/AEO.

Start with step 1
— free and with no commitment

Recevez votre Generative Visibility Score en 48–72h. Zéro engagement, 100 % confidentiel.

Transparent pricing

Clear offers for
every stage of your growth

From one-off audit to full strategic support — every offer is designed to produce concrete, measurable results from the first month.

Recommended starting point

Free AI Visibility Audit

Votre Generative Visibility Score (SVG) testé sur ChatGPT, Claude et Perplexity, avec benchmark de vos 3 concurrents principaux et identification de vos gaps GEO/AEO prioritaires.

  • Testing on 20 to 30 strategic queries
  • GVS score out of 100 points
  • Benchmark 3 main competitors
  • Identification of 3 priority GEO/AEO gaps
  • PDF report + 60 min debrief call included
  • Prioritised 90-day action plan
Gratuit
Report in 48–72h · Sans engagement

No commitment · 100% confidential

Monthly plans

Minimum 3-month commitment · No hidden fees · Cancellable with 30 days notice

Starter
€890/ mois

Ideal for SMEs starting their GEO/AEO optimisation and wanting rapid quick wins on their AI visibility.

  • Initial GVS audit (20 queries)
  • Content optimisation — 5 key pages
  • Basic Schema Markup (Organization, FAQPage)
  • Monthly monitoring ChatGPT + Perplexity
  • Monthly GVS report
  • Digital PR & autorité de marque
  • AI visual consistency audit
  • Knowledge Hub
Most popular
Growth
€1 890/ mois

For businesses wanting complete AI visibility across all 4 pillars — GEO, AEO, AI Digital PR, complete Schema Markup.

  • Complete GVS audit (50 queries)
  • Content optimisation — all key pages
  • Complete Schema Markup (8 JSON-LD types)
  • Monitoring 3 AIs (ChatGPT, Claude, Perplexity)
  • AI Digital PR — 2 publications / month
  • Audit cohérence visuelle IA
  • Knowledge Hub — semantic architecture
  • GVS report + monthly review call
Authority
€3 490/ mois

For leading brands wanting to dominate their AI response territory with intensive Digital PR, Wikipedia, complete Knowledge Hub.

  • Tout Growth inclus
  • AI Digital PR — 6 publications / month
  • Wikipedia & profils institutionnels
  • Proactive AI reputation management
  • Knowledge Hub complet + automatisation
  • Extended AI competitor audit (top 10)
  • Complete AI-ready video strategy
  • Direct WhatsApp access · 24h response
Frequently asked questions

Tout ce que vous devez savoir sur le GEO & l'AEO

The most frequently asked questions from our prospects about AI visibility, GEO, AEO and how we work.

What exactly is GEO (Generative Engine Optimization)? ↓
GEO — Generative Engine Optimization — is the set of techniques for optimising a brand's presence in responses generated by AIs like ChatGPT, Perplexity, Claude or Gemini. Unlike classic SEO which positions pages in Google, GEO gets your business cited spontaneously when a user asks an AI a question. It combines content optimisation for direct responses, data structuring (Schema Markup JSON-LD), brand authority building and AI citation monitoring.
How does AEO differ from GEO? ↓
AEO — Answer Engine Optimization — focuses more specifically on optimisation for direct response engines like Perplexity, Google SGE and Bing Copilot. GEO is broader and encompasses optimisation for all generative AI systems, including those that are not search engines (ChatGPT, Claude). At KaiZen, we treat GEO and AEO as complementary — the techniques overlap and reinforce each other.
How long does it take to see results in the AIs? ↓
The first AI visibility gains are observable between 30 and 60 days. The first month's quick wins — direct response content restructuring, Schema Markup JSON-LD, FAQPage schema — produce rapid effects. Gains related to authority building (Digital PR, public profiles, Knowledge Hub) consolidate over 3 to 6 months. AI visibility works like an asset: it accumulates and strengthens over time.
Does GEO/AEO replace my existing SEO? ↓
No. GEO/AEO and SEO are complementary, not substitutable. Good technical SEO reinforces your AI visibility — brands well-ranked on Google have more material available for AIs to cite them. However, GEO requires specific optimisations that SEO does not cover: data structuring for LLMs, "direct response" format, citation authority building, FAQPage and HowTo Schema Markup. We work in addition to your existing SEO activities.
How exactly do you measure AI visibility? ↓
Nous avons développé le Generative Visibility Score (SVG) — une métrique propriétaire sur 100 points. Nous testons votre marque sur 20 à 50 requêtes stratégiques dans ChatGPT, Claude et Perplexity, couvrant différents types de questions (générales, comparatives, locales, d'achat). Nous analysons si votre marque est citée, avec quelle fréquence, dans quel contexte, avec quel sentiment, et comment vos concurrents se positionnent sur les mêmes requêtes. Ce score est recalculé chaque mois pour mesurer votre progression.
What is Schema Markup JSON-LD and why is it essential for GEO? ↓
Schema Markup JSON-LD is a structured data format based on schema.org that AI engines read natively. By marking up your content with types like Organization, FAQPage, HowTo, Service or Article, you transmit to LLMs an unambiguous description of your business and expertise. A page with complete Schema Markup is understood 3 to 5 times more precisely by generative models, significantly increasing the probability of being cited in their responses.

Start with the
100% free audit

Votre Generative Visibility Score en 48h — aucun engagement requis.

No commitment · 100% confidential · Response in 48h
First step free

Request your
free AI visibility audit

Recevez votre Generative Visibility Score (SVG) en 48–72h — testé sur ChatGPT, Claude et Perplexity, avec benchmark de vos 3 concurrents principaux et plan d'action GEO/AEO. Aucun engagement requis.

📊

What you will receive

  • →GVS score out of 100 points (ChatGPT, Claude, Perplexity)
  • →Benchmark 3 main competitors
  • →Identification of 3 priority GEO/AEO gaps
  • →Detailed PDF report
  • →60 min debrief call included
  • →Prioritised 90-day action plan
⏱️

Processing time

Your GEO/AEO audit is processed and sent within 48 to 72 business hours after receiving your request.

48–72h business hours
✉️

Direct contact

Would you prefer to discuss your GEO/AEO strategy directly? Reach us by email or LinkedIn.

contact@kaizen-ai-strategy.com
🔒

Guaranteed confidentiality

Your information and audit results are strictly confidential — never shared, never resold.

Request my free GEO/AEO audit

Remplissez ce formulaire en 2 minutes. Votre Generative Visibility Score vous est envoyé sous 48h.

🔒 Your data is confidential and will never be shared or resold

🎉

Request received successfully!

Merci pour votre confiance. Nous analysons votre visibilité IA sur ChatGPT, Claude et Perplexity et vous envoyons votre Generative Visibility Score (SVG) dans les 48–72 heures ouvrées.

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